Sugar Sugar is not an ordinary dating service. Instead of putting together people who are simply seeking traditional relationships, it links up sugar daddies - wealthy men who are willing to shower young women with money, gifts, and other compensation in exchange for companionship - and their so-called sugar babies.

Oh my! So this is no ordinary gentleman we're dealing with.

He is not simply seeking ladies of the evening with whom he will have deep, meaningful conversations about positions and day rates. No way! He's a sugar daddy looking for his "sugar baby". Those men are a different breed entirely.

But then there's the age old question: how to meet a sugar baby?

It may be a difficult subject to bring up at a bar, as both parties may initially feel uncomfortable tipping their sugarhands, so it's a good thing we live in an era where bringing up such complicated matters is as simple as a point and click:

The SugarSugar Dating App will be available for download on June 1st through SugarSugar.com and iTunes, and will be compatible with iPhone, iPod touch, iPad, Android, and BlackBerry devices. The app will use GPS technology to instantly identify those seeking ‘mutually beneficial' arrangements within the user's vicinity. After ‘checking in, the application will map out the profiles of nearby members. Users will be able to trade stats, show photos or send messages to arrange an effortless rendezvous.

I have to admit, I love the sound of the term "effortless rendezvous" and if I meet someone who I think would be the perfect sugardate, I intend to suggest that we arrange one.

Despite my liberal use of sugar as a prefix, this app doesn't bother me one way or the other. However, the article doesn't say much about taking any measures to ensure the safety of these girls.

Well, unless this counts:

Apple's App Store [is] a place known for its strict guidelines and approval process.

Phew. At least we know the app itself is safe!

In addition to the question of safety, some people are wondering how this app was able to bypass Apple's "strict guidelines" in the first place, as they directly prohibit the following:

16.1 Apps that present excessively objectionable or crude content will be rejected

18.1 Apps containing pornographic material, defined by Webster's Dictionary as "explicit descriptions or displays of sexual organs or activities intended to stimulate erotic rather than aesthetic or emotional feelings", will be rejected

18.2 Apps that contain user generated content that is frequently pornographic (ex "Chat Roulette" apps) will be rejected

22.1 Apps must comply with all legal requirements in any location where they are made available to users. It is the developer's obligation to understand and conform to all local laws

22.3 Apps that solicit, promote, or encourage criminal or clearly reckless behavior will be rejected

Nevertheless, sugarreaders, you can look forward to the app's debut on June 1st.

Or not. (No judgment!)